Huggies Justice League Baby In Action Challenge

Promo Period: September 15, 2021 – October 14, 2021

The Huggies Justice League Baby In Action Challenge runs from September 15, 2021 to October 14, 2021.

During this period, participants will be submitting contest entries by registering via online form (JotForm).

  ONLINE FORM LINK: https://tinyurl.com/HuggiesJusticeLeagueChallenge

Participants will be asked to submit a screenshot of their post together with the following information:

  • Full name
  • Contact number
  • Email address
  • Address
  • Facebook account
  • Link to public Facebook/Instagram feed post
  • Baby’s diaper size

Participants will receive an automated email from JotForm confirming that their submission was received.

The photo or video should comply with the following requirements to be considered valid:

  1. Baby in the photo/video must be visibly seen wearing a Huggies Dry Pants Justice League edition diaper and/or be photographed with a Huggies Justice League packshot present.
  2. The caption (maximum 250 words) must include (1) a personal statement on their positive experience with Huggies Dry Pants Justice League, (2) the hashtag #HuggiesJusticeLeague, and (3) a @HuggiesPh tag.

Deadline for submission of entries is until October 14, 2021 at 11:59 PM.

Participants may submit or post more than one entry; however a participant may only win once. If a participant gets chosen more than once, they will be ranked according to their entry with the higher score.

All valid entries will be consolidated and validated by a KCPI representative from October 15-18 and will be compiled in one central PPT file. This file will be sent out to judging representatives from KCPI.

All valid submissions will be judged on October 18, 2021, 5PM with the presence of a DTI representative.

Valid entries will be consolidated and judged against the set criteria: 50% post caption, 40% photo/video quality, and 10% compliance to rules.

The judging will be done via video call with representatives from Kimberly-Clark Philippines and the Department of Trade and Industry.

Criteria guidelines:

 

Criteria

Guidelines

50% - Post Caption

  • Did the participant provide a personal statement on their positive experience with Huggies Dry Pants Justice League?
  • Is the caption true to the brand’s promise of providing comfort through the exciting new diapers?
  • Is the caption engaging and enticing to read?

40% - Photo/Video quality

  • Did the participant show creativity in creating the photo/video?
  • Did the photo/video show their baby being active and having fun with Huggies diapers?
  • Is the photo/video aesthetically pleasing?

10% - Compliance to Rules

  • Did the post feature the Huggies Dry Pants Justice League diaper (visibly worn by baby or accompanied with a pack shot)?
  • Was the photo/video posted publicly?
  • Did the post use #HuggiesJusticeLeague and tag @HuggiesPH?

 

Judging and scoring of all entries from each member of the judging panel will be tabulated in a single scoring sheet which will determine the top entries of the contest.

There will be a total of three (3) judges (with profile included), not including the DTI representative.

Based on judges’ scores, top 20 entries will be awarded with prizes. Each participant may only win once. KCPI shall be paying the 20% tax for prizes exceeding Php10,000.

 

Item

Grand Prize

iPad Air 10.9in

Huggies Diapers (1 month's worth approx. 120pcs)

Justice League Products

Top 2-6

Huggies Justice League Play Cart

Huggies Diapers (1 month's worth approx. 120pcs)

Justice League Products

Top 7-10

Huggies Diapers (1 month's worth approx. 120pcs)

Justice League Products

Top 11-20

Huggies Diapers (1 month's worth approx. 120pcs)

 

Winners will be announced in the Huggies Philippines Facebook Page on October 20, 2021 and contacted by KCPI representatives via registered mail, phone call, and email.

Winners must send back a valid ID to the representatives to confirm their identification.

Winners will have their prize delivered to their confirmed address within sixty (60) days of receipt of notification and will have to show a valid ID upon receiving the prize.

Failure to reply to representatives or show proof of identity within sixty (60) days of receipt of official message will result in forfeiture of their prize subject to prior approval from DTI.

Employees of KPCI, its advertising agency, and their relatives from to the second degree of consanguinity and affinity are not eligible to participate in the promo.